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Adsense can be a great way to monetize your site, but these days more and more sites are getting disapproved for Adsense with many people not knowing exactly why.
Adsense approval has become a great challenge, and partly so because Google has a very poor support service for publishers, except their Adsense help center which doesn't cover all the possible problems a publisher could have.
And their Adsense publishers forum where it takes forever for you to get an answer to your question.
When your account is dispproved for Adsense after you apply, you get a no-reply email saying "Unfortunately, after reviewing your application, we're unable to accept you into Google AdSense at this time" , and links to webmaster guidelines and policies your site is expected to meet before you'll be giving adsense approval.
Many times publishers don't even know what exactly they want them to do. I recently got this site approved for adsense and it was such a pain.
So I thought I'll share with my readers what I did for the different complaint or disapproval messages I got from Google. so that you too will know what to do, that's if you'll like to use Adsense to monetize your site but you're yet to get an approved account.
After I applied to adsense the first time to get this site approved, I got the Adsense disappproval reply/message below.
We're unable to approve your AdSense application at this time because we feel that your site does not comply with the Google webmaster quality guidelines. More specifically, we believe that your site does not add value or provide unique content. For a complete list of the webmaster guidelines, please visit http://www.google.com/support/webmasters/bin/answer.py?answer=35769&hl=en_US .
I put in a lot of time and effort to write unique and helpful articles and Google tells me I don't offer value? I cried. I didn't come online for days. I thought what was the point if my efforts are not appreciated.
But if you get the same message from Google don't take it personally. I read somewhere recently that Google doesn't even manually review your site, they use robots. I don't know how true that is, but anyhow, from my experience I can tell you that that statement doesn't actually mean your site does not offer value.
Google simply thinks it doesn't meet with their webmaster guidelines.
When you get a dispproval reply from Adsense support, you're allowed to make corrections on your site and re-apply.
So in trying to get my site approved after that reply I got to my application, I first went to their webmaster guidelines and read it word for word. I then realized that my site page titles and headlines may be guilty of keyword stuffing.
I used to use a headline and sub-headline for my pages. I did this for two reasons. One, to enable me add more related keywords to the headline of the page, allowing me to optimize the page for more than one keyword.
And two, to enable me use shorter headline and then use a sub-headline to describe the page. So most of my pages headlines and sub-headlines then used to contain at least two related keywords.
The page keyword in the headline and then one or two other related keywords in the sub-headline. So I thought Google could be seeing the different related keywords on top of the page as stuffing keywords.
So to correct this, I removed all sub-headlines from my pages and re-worded some of the page titles and headlines to make them more descriptive since I was no longer going to use sub-headlines.
Formerly my headline just read the page keyword of the page, the sub-headline then describes the page. After making this change I re-applied for Adsense.
Use the re-submit link included in the email Google sent you. Okay I did that and got the reply below.
After I re-applied I got the response below:
Unacceptable site content: Your website contains content that we do not allow at this time. Please review our policies (https://www.google.com/adsense/policies?hl=en_US) for a complete list of site content not allowed on webpages.
I write my site content myself and I've never used any site's content. So I knew that the "unacceptable content" that Google refers to can not be my text content, it had to be my article images.
I guess some of them, or most of the images were copyrighted. Now if you didn't know before never use copyrighted materials on your site. When I just started this site I used to pick images from Google and use in my articles.
But I have long since stopped that. Any time I use images in my articles, they're either free to use images that require attribution, which I often give below the article, or paid for.
So all I needed to do was remove the copyrighted materials. But first I went and read the Google Adsense policies as they suggested.
Then I went through all my pages and removed all the images I knew I didn't get from a free site and didn't pay for. After doing this, I re-subitted my application.
After I re-submitted my application, I got the following response.
Domain ownership: To complete our review, we need to confirm your
ownership of the site you've submitted. Please follow the steps below:
- Access the source code of your website.
- Create a separate page on the site and paste "This post
confirms my ownership of the site and that this site adheres to Google AdSense program policies and Terms and Conditions"
- Resubmit the application as described below after replacing the
current URL in the 'Website URL' field with the URL of the page where you have pasted the snippet.
That is pretty straight forward, I did as they asked, re-submitted my application and got the next response.
Site does not comply with Google policies: We're unable to approve your AdSense application at this time because we feel that your site does not comply with Google AdSense policies or webmaster quality guidelines. It's our goal to provide our advertisers sites that offer rich and meaningful content, receive organic traffic, and allow us to serve well-targeted ads to users. We believe that currently your site does not fulfill this criteria.
I already knew what was lacking on my site that they wanted me to add, because that was the only thing in the webmaster's guidelines that my site was yet to comply with.
But just to make sure all my basis were covered except for that one issue, I read the webmaster guidelines again word for word. And just like I thought I just needed to create and submit a sitemap for my site. A page that contains links to all the pages on my site.
At this stage I already said to myself that after doing this and I don't get an Adsense approval, then I don't know what else to do. It had to have meant something was wrong with their system.
So I created a sitemap for this site, and then went to my Google webmaster account and submitted the sitemap as instructed by Google in their guidelines.
After doing that I re-applied and that was it!
Update: Updating my sitemap was becoming too much for me and visitors where not really using it, so I deleted the page. I only created it because Google wanted me to. Since it was no longer serving any purpose, I had to delete it.

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