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Blog Optimization - Optimizing Blog for Search Engine Ranking
Blog optimization is a combination of factors required for page and blog ranking.
There are several factors considered for search ranking, some are not even known to us.
The important ones relating to on site and off site optimization is discussed in this article.
On page Optimization
On page or on site optimization is how you write and present or display your blog and pages.
Is your specific keyword used properly in specific places on your blog, such as the title and categories?
Is your template and permalinks search engine friendly?
Do you write keyword focused content?
Are your pages well inter-linked?
How fast does your site load? How easily accessible is your content to your readers?
These are the important areas to look at for site optimization.
Off page Optimization
Off page or off site optimization according to many has to do with the number of links pointing to your site. But it is more than that.
Off page is everything that happens on your blog but that you have no much control over.
Backlink building is the major aspect of off page optimization but like I said not all.
There are some other things that the search engines track to determine if a site provides value or not. Like tracking the time a visitor spends on your site.
The logic to this is that if you provide value naturally readers will spend more time reading through your site content. But if not, they leave as quickly as they came.
So if visitors to your site don't always spend more than a few minutes, it simply goes to tell the engines that they didn't find the value they wanted.
The search engines with this try to judge natural human reactions.
Definitely building backlinks is a major aspect of off page optimization. So you want to ask yourself:
How many links points to my site? How many of those links are from related sites?
If you provide real value a lot of people will willingly link to your articles without you even asking for it.
Do you inter-link your articles in a way that directs visitors to the exact information they want?
Proper inter-linking of articles will keep visitors on your site longer than they would normally want to spend.
Optimizing for off page also has to do with your relationship with other bloggers.
Do you make comments on other blogs? If yes, is it relevant comment?
Naturally if you leave relevant comments, you get more people checking out your site. And the bloggers will notice you too.
All these put together is blog optimization.
So how do you put all these things in place?
Below is a list of things to do and a brief discussion on them.
Blog Optimization - Ways to Optimize your Blog
Put Blog Keyword in Domain name
You do an effective keyword research before buying a domain name to be sure of your blog keyword.
Use a Search engine friendly template
There are templates that allow for detailed configuration for search engine . Though if you install the All in One SEO pack plugin this wouldn't be as important.
Blog's Look and Feel should be Related to Blog topic
If you are bad at designing or designing ideas like I am, leave it simple. You can never go wrong with a white text background.
The definition of Keep it Simple is the New Viperchill Blog design
Optimizing a Blog Post
Your blog title must include the primary keyword for your blog.
Your post titles must contain your keyword, included preferably at the beginning of the title.
Use keyword alone or include keyword in the file name (post url)
When listing your keywords for your blog, include your primary keyword first before others.
Do same when listing keywords for posts.
Your categories should read your keywords.
And make sure each post you make are placed in the appropriate categories according to their subjects.
If a post fits under two or more categories then add it to all the categories it relates to.
Inter-link related pages. Use the Related post plugin and KB Linker.
Always optimize image alt text for images you would like to be found for.
Link out to non-competitive sites when necessary.
More on Blog Optimization
Content Distribution
Post Regularly.
Make a post once everyday or 3 times a week (This is not a rule).
Ping the major search engines every time you post
Integrate your blog to twitter. Use tools like twitter tools to automatically send updates to twitter whenever you make a post.
Make your content accessible. Offer RSS and email feed subscription to make your content available to feed readers.
Make your RSS and Email subscription link very visible and noticeable to visitors. Use an RSS and Email subscription Buttons.
Also make it easy for readers to bookmark your pages.
Bookmarking your pages help spread them around. Use AddThis or ShareThis button.
Create a site map for search engines.
A Site map is a file containing a list of URLs of your pages. Every time you add a new post, the site map is updated.
Build quality links to your blog.
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